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Through Internet-supported sales processes in the business-to-business (B2B) and business-to-consumer (B2C) area, the telecommunication company Talkline from Elmshorn in the North of Germany, has simplified the sales of their voucher codes. Customers using cell phones with prepaid minutes can now order the codes required for reloading their cell phones online or by contacting a voice response unit. The required codes are sent to customers per SMS immediately after ordering.
Dealers and distribution partners can now also order voucher codes over the Internet. Different from the end customers, the dealers and partners can print out the codes whenever needed and thereby shorten the delivery time and lower their capital lockup significantly.
This project has been successfully carried out by PROMATIS on the basis of their Enterprise Application Integration (EAI) concept. By the use of interfaces of the workflow supported EAI layer with Internet-based connections to a payment system provider, the ERP system, a voice response unit (VRU) and a software to support the sending of SMS messages, the processing of sales at Talkline has been made possible without media gaps. |
